Introduction
When you have two versions of a machine learning model, A/B testing helps you compare their performance by sending some users to version A and others to version B. This way, you can see which model works better in real life before fully switching.
When you want to test a new model version without stopping the current one.
When you want to compare two models to see which predicts better on real user data.
When you want to gradually roll out a new model to avoid sudden failures.
When you want to collect feedback or metrics separately for two model versions.
When you want to minimize risk by not fully committing to a new model immediately.