Introduction
Unsupervised learning helps us find hidden patterns in data without needing labels. It groups or organizes data so we can understand it better.
When you have a lot of data but no labels or answers to guide learning.
When you want to discover natural groups or clusters in customer data.
When you want to reduce the number of features to simplify data.
When you want to detect unusual or rare events in data.
When exploring data to find new insights without prior knowledge.