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What is the primary purpose of implementing discounts and coupons in a pricing strategy?

easy📝 Conceptual Q11 of 15
LLD - Design — Online Shopping Cart
What is the primary purpose of implementing discounts and coupons in a pricing strategy?
ATo reduce product quality
BTo increase the base price of products
CTo make the checkout process slower
DTo attract more customers and increase sales volume
Step-by-Step Solution
Solution:
  1. Step 1: Understand the role of discounts and coupons

    Discounts and coupons are marketing tools used to lower prices temporarily.
  2. Step 2: Identify the business goal

    Lower prices attract more customers, which can increase sales volume and customer loyalty.
  3. Final Answer:

    To attract more customers and increase sales volume -> Option D
  4. Quick Check:

    Discounts and coupons = attract customers [OK]
Quick Trick: Discounts attract customers by lowering prices [OK]
Common Mistakes:
  • Thinking discounts increase prices
  • Confusing discounts with product quality
  • Assuming coupons slow checkout

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