Introduction
User properties let you describe your app users with simple labels. This helps you understand who your users are and how they behave.
When you want to group users by age or location to see how different groups use your app.
When you want to track if users are premium subscribers or free users.
When you want to personalize app content based on user interests.
When you want to filter analytics reports to focus on specific user segments.
When you want to create marketing campaigns targeting users with certain traits.