Multi-brand design systems in Figma - Step-by-Step Guide

Introduction

Multi-brand design systems help teams create and manage consistent designs for different brands within one project. This feature solves the problem of keeping brand styles separate but organized in one place.

When your company manages multiple brands and needs to keep their designs consistent but distinct.

When you want to reuse components like buttons and colors but with brand-specific styles.

When designers work on different brand projects but share a common design tool.

When you want to quickly switch between brand styles without duplicating files.

When you need to update a style or component across all brands efficiently.

Steps

Step 1: Open your Figma project

- Figma desktop app or web

Your design file with existing components and styles is visible

Step 2: Create a new page

- Pages panel on the left

A blank page appears for organizing brand-specific components

💡 Name the page after the brand for easy identification

Step 3: Duplicate your base components

- Components section on the brand page

Copies of components appear for brand customization

Step 4: Adjust colors and styles

- Right sidebar under Fill and Text styles

Components update to reflect the brand’s colors and fonts

💡 Use shared styles to keep colors consistent across components

Step 5: Create separate style libraries

- Assets panel → Library icon → Publish styles

Brand-specific styles are saved and can be enabled or disabled

💡 Publish each brand’s styles as a separate library for easy switching

Step 6: Switch between brand libraries

- Assets panel → Library icon → Manage libraries

You can enable or disable brand libraries to see only relevant styles

Before vs After

Before

One page with mixed components and styles from multiple brands, causing confusion and inconsistency

After

Separate pages and style libraries for each brand, making it easy to work on one brand at a time with consistent styles

Settings Reference

Pages panel

📍 Left sidebar in Figma

Organize different brand components and designs separately

Default: One default page

Fill and Text styles

📍 Right sidebar when a component or text is selected

Apply and manage brand-specific colors and fonts

Default: No style applied

Publish styles

📍 Assets panel → Library icon → Publish styles

Share brand styles as libraries for reuse and switching

Default: Unpublished

Manage libraries

📍 Assets panel → Library icon → Manage libraries

Control which brand style libraries are active in your file

Default: All libraries enabled

Common Mistakes

Mixing brand styles in the same components without separation

This causes confusion and makes it hard to update or maintain brand consistency

Create separate pages and style libraries for each brand to keep styles organized

Not publishing style libraries after creating brand styles

Styles won’t be reusable or switchable across files

Always publish brand styles as libraries to enable easy reuse and switching

Summary

Multi-brand design systems organize brand-specific components and styles in separate pages and libraries.

This helps keep designs consistent and easy to update for each brand.

Remember to publish and manage style libraries to switch between brands efficiently.