When you run a Docker container and write data inside it, that data is stored in the container's own filesystem. However, this storage is temporary. If you stop and remove the container, all data inside it is deleted. When you restart a new container without any special setup, it starts fresh with no previous data. This means your data is lost. To keep data safe even if containers are removed or restarted, Docker provides volumes or bind mounts. These store data outside the container's filesystem, so data persists independently of the container lifecycle. This is why data persistence matters in Docker.