Marketing automation platforms overview in Digital Marketing - Mini Project: Build & Apply

Marketing Automation Platforms Overview

📖 Scenario: You work in a small business marketing team. Your manager wants a simple summary of popular marketing automation platforms to help decide which one to try first.

🎯 Goal: Create a clear, organized list of marketing automation platforms with key features and pricing info. This will help your team quickly understand options and compare them.

📋 What You'll Learn

Create a dictionary called platforms with 3 marketing automation platforms and their descriptions

Add a variable called budget_limit set to 100 to represent the monthly budget in dollars

Use a dictionary comprehension called affordable_platforms to select platforms with pricing less than or equal to budget_limit

Add a final summary string called summary listing the affordable platforms by name

💡 Why This Matters

🌍 Real World

Marketing teams often compare automation tools to find the best fit for their budget and needs. Organizing this data clearly helps make informed decisions.

💼 Career

Understanding how to structure and filter data is useful for marketing analysts, product managers, and anyone involved in selecting software tools.

1

Create the platforms dictionary

Create a dictionary called platforms with these exact entries: 'Mailchimp': {'features': 'Email marketing, automation, analytics', 'price': 99}, 'HubSpot': {'features': 'CRM, email marketing, lead management', 'price': 120}, 'ActiveCampaign': {'features': 'Email marketing, automation, sales CRM', 'price': 89}

Digital Marketing

# Create the platforms dictionary with exact entries
# Your code here

Need a hint?

Use a dictionary with platform names as keys and another dictionary for features and price as values.

2

Add the budget limit variable

Add a variable called budget_limit and set it to 100 to represent the monthly budget in dollars.

Digital Marketing

platforms = {
    'Mailchimp': {'features': 'Email marketing, automation, analytics', 'price': 99},
    'HubSpot': {'features': 'CRM, email marketing, lead management', 'price': 120},
    'ActiveCampaign': {'features': 'Email marketing, automation, sales CRM', 'price': 89}
}
# Add the budget_limit variable below
# Your code here

Need a hint?

Just create a variable named budget_limit and assign it the number 100.

3

Select affordable platforms

Use a dictionary comprehension called affordable_platforms to select platforms from platforms where the price is less than or equal to budget_limit.

Digital Marketing

platforms = {
    'Mailchimp': {'features': 'Email marketing, automation, analytics', 'price': 99},
    'HubSpot': {'features': 'CRM, email marketing, lead management', 'price': 120},
    'ActiveCampaign': {'features': 'Email marketing, automation, sales CRM', 'price': 89}
}
budget_limit = 100
# Create affordable_platforms dictionary comprehension below
# Your code here

Need a hint?

Use a dictionary comprehension with for name, info in platforms.items() and filter by info['price'] <= budget_limit.

4

Create the summary string

Add a string variable called summary that lists the names of the affordable platforms separated by commas. Use ', '.join() on the keys of affordable_platforms.

Digital Marketing

platforms = {
    'Mailchimp': {'features': 'Email marketing, automation, analytics', 'price': 99},
    'HubSpot': {'features': 'CRM, email marketing, lead management', 'price': 120},
    'ActiveCampaign': {'features': 'Email marketing, automation, sales CRM', 'price': 89}
}
budget_limit = 100
affordable_platforms = {name: info for name, info in platforms.items() if info['price'] <= budget_limit}
# Create summary string listing affordable platform names
# Your code here

Need a hint?

Use ', '.join(affordable_platforms.keys()) to get the platform names as a string.