Growth metrics and north star metric in Digital Marketing - Mini Project: Build & Apply

Understanding Growth Metrics and North Star Metric

📖 Scenario: You are working as a marketing analyst for a startup. Your team wants to track key numbers that show how well the business is growing. You will create a simple list of growth metrics, set a target value, identify the main metric called the North Star Metric, and finalize the setup for easy tracking.

🎯 Goal: Build a clear list of growth metrics, set a target threshold, select the North Star Metric, and complete the setup so the team can focus on what matters most for growth.

📋 What You'll Learn

Create a list called growth_metrics with these exact strings: 'User Signups', 'Monthly Active Users', 'Customer Retention', 'Revenue Growth', 'Referral Rate'

Create a variable called target_threshold and set it to 10000

Create a variable called north_star_metric and set it to the string 'Monthly Active Users'

Add a final variable called tracking_enabled and set it to True

💡 Why This Matters

🌍 Real World

Tracking growth metrics helps businesses understand how well they are doing and where to focus efforts to improve.

💼 Career

Marketing analysts and product managers use growth metrics and the North Star Metric to guide strategy and measure success.

1

Create the list of growth metrics

Create a list called growth_metrics with these exact strings: 'User Signups', 'Monthly Active Users', 'Customer Retention', 'Revenue Growth', and 'Referral Rate'.

Digital Marketing

# Create the list growth_metrics with the given metric names
# Your code here

Need a hint?

Use square brackets [] to create a list and include all metric names as strings separated by commas.

2

Set the target threshold

Create a variable called target_threshold and set it to the number 10000.

Digital Marketing

growth_metrics = ['User Signups', 'Monthly Active Users', 'Customer Retention', 'Revenue Growth', 'Referral Rate']
# Create the variable target_threshold and set it to 10000
# Your code here

Need a hint?

Assign the number 10000 directly to the variable target_threshold.

3

Identify the North Star Metric

Create a variable called north_star_metric and set it to the string 'Monthly Active Users'.

Digital Marketing

growth_metrics = ['User Signups', 'Monthly Active Users', 'Customer Retention', 'Revenue Growth', 'Referral Rate']
target_threshold = 10000
# Create the variable north_star_metric and set it to 'Monthly Active Users'
# Your code here

Need a hint?

Assign the exact string 'Monthly Active Users' to the variable north_star_metric.

4

Enable tracking

Add a final variable called tracking_enabled and set it to True to indicate tracking is active.

Digital Marketing

growth_metrics = ['User Signups', 'Monthly Active Users', 'Customer Retention', 'Revenue Growth', 'Referral Rate']
target_threshold = 10000
north_star_metric = 'Monthly Active Users'
# Create the variable tracking_enabled and set it to True
# Your code here

Need a hint?

Set tracking_enabled to the boolean value True to show tracking is on.