Cohort analysis in Digital Marketing - Interactive Code Practice

Practice - 5 Tasks

1fill in blank

easy

Complete the sentence to define cohort analysis.

Digital Marketing

Cohort analysis groups customers based on their [1] to study behavior over time.

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Agender

Bage

Clocation

Dacquisition date

Attempts:

3 left

💡 Hint

Common Mistakes

Confusing cohort grouping with demographic attributes like age or gender.

Cohort analysis groups customers by their acquisition date to observe how their behavior changes over time.

2fill in blank

medium

Complete the sentence to explain the main purpose of cohort analysis.

Digital Marketing

The main purpose of cohort analysis is to understand how [1] change over time within groups.

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Acustomer behaviors

Bmarketing budgets

Cproduct features

Dadvertising channels

Attempts:

3 left

💡 Hint

Common Mistakes

Thinking cohort analysis tracks budgets or product features instead of customer behavior.

Cohort analysis helps marketers understand how customer behaviors evolve over time within specific groups.

3fill in blank

hard

Fix the error in the statement about cohort analysis.

Digital Marketing

Cohort analysis groups customers by their [1] to analyze their behavior over time.

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Asignup date

Bfavorite product

Clast purchase

Demail address

Attempts:

3 left

💡 Hint

Common Mistakes

Grouping by last purchase or favorite product, which does not define cohorts properly.

The correct grouping for cohort analysis is by signup date, which allows tracking behavior from the start.

4fill in blank

hard

Fill both blanks to complete the cohort analysis formula.

Digital Marketing

Retention rate = (Number of active users in [1] cohort at [2]) / (Number of users in cohort at start)

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Amonthly

Bweekly

Cday 30

Dday 7

Attempts:

3 left

💡 Hint

Common Mistakes

Mixing weekly cohorts with day 30 retention or monthly cohorts with day 7 retention.

Retention rate is often calculated for monthly cohorts at day 30 to see how many users remain active after one month.

5fill in blank

hard

Fill all three blanks to complete the cohort analysis statement.

Digital Marketing

A [1] cohort groups users by [2], and tracks [3] like retention or revenue over time.

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Atime-based

Bacquisition date

Cmetrics

Dbehavioral

Epurchase frequency

Fdemographic

Attempts:

3 left

💡 Hint

Common Mistakes

Confusing cohort types or mixing cohort grouping with tracked data.

A time-based cohort groups users by acquisition date and tracks metrics such as retention or revenue over time.