UTM parameters for campaign tracking in Digital Marketing - Interactive Code Practice

Practice - 5 Tasks

1fill in blank

easy

Complete the code to add a UTM parameter for the campaign source.

Digital Marketing

https://example.com?utm_[1]=newsletter

Drag options to blanks, or click blank then click option'

Asource

Bmedium

Cterm

Dcontent

Attempts:

3 left

💡 Hint

Common Mistakes

Using utm_medium instead of utm_source

Confusing utm_term with utm_source

The utm_source parameter identifies the source of the traffic, such as a newsletter or search engine.

2fill in blank

medium

Complete the code to specify the campaign medium in the URL.

Digital Marketing

https://example.com?utm_medium=[1]

Drag options to blanks, or click blank then click option'

Aemail

Bfacebook

Csummer_sale

Dbanner_ad

Attempts:

3 left

💡 Hint

Common Mistakes

Using campaign name instead of medium

Putting source value in medium

The utm_medium parameter describes the marketing medium, such as email, CPC, or banner.

3fill in blank

hard

Fix the error in the UTM parameter for campaign name.

Digital Marketing

https://example.com?utm_campaign=[1]

Drag options to blanks, or click blank then click option'

Aemail

Bsummer_sale

Ccpc

Dfacebook

Attempts:

3 left

💡 Hint

Common Mistakes

Using source or medium values as campaign name

Leaving campaign name blank

The utm_campaign parameter names the specific campaign, like 'summer_sale' or 'black_friday'.

4fill in blank

hard

Fill both blanks to create a UTM parameter for keyword term and content.

Digital Marketing

https://example.com?utm_term=[1]&utm_content=[2]

Drag options to blanks, or click blank then click option'

Ashoes

Bad_variation_1

Csummer

Demail

Attempts:

3 left

💡 Hint

Common Mistakes

Mixing up term and content values

Using medium or source values here

utm_term tracks keywords for paid search campaigns, and utm_content differentiates ads or links that point to the same URL.

5fill in blank

hard

Fill all three blanks to build a full UTM tracking URL with source, medium, and campaign.

Digital Marketing

https://example.com?utm_source=[1]&utm_medium=[2]&utm_campaign=[3]

Drag options to blanks, or click blank then click option'

Agoogle

Bcpc

Choliday_promo

Dnewsletter

Attempts:

3 left

💡 Hint

Common Mistakes

Swapping source and medium

Using generic campaign names

Leaving blanks empty

This URL tracks traffic from a newsletter (utm_source=newsletter), using paid ads (utm_medium=cpc), for the holiday promotion campaign (utm_campaign=holiday_promo).