Conversion tracking setup in Digital Marketing - Interactive Code Practice

Practice - 5 Tasks

1fill in blank

easy

Complete the code to add a conversion tracking pixel to a webpage.

Digital Marketing

<script>
  function trackConversion() {
    var img = new Image();
    img.src = "https://example.com/track?event=[1]";
    document.body.appendChild(img);
  }
</script>

Drag options to blanks, or click blank then click option'

Apurchase

Bclick

Cscroll

Dview

Attempts:

3 left

💡 Hint

Common Mistakes

Using 'click' or 'view' which are not final conversion events.

Forgetting to include the event parameter in the URL.

The conversion tracking pixel URL should include the event type, such as 'purchase', to record the conversion properly.

2fill in blank

medium

Complete the code to send a conversion event using Google Tag Manager's dataLayer.

Digital Marketing

<script>
  dataLayer.push({
    'event': '[1]',
    'transactionId': '12345'
  });
</script>

Drag options to blanks, or click blank then click option'

Aconversion

Bpageview

Cclick

Dimpression

Attempts:

3 left

💡 Hint

Common Mistakes

Using 'pageview' which tracks page loads, not conversions.

Using 'click' which tracks clicks but not conversions.

The event name 'conversion' is used to indicate a conversion event in Google Tag Manager's dataLayer.

3fill in blank

hard

Fix the error in the conversion tracking code by completing the missing parameter.

Digital Marketing

<script>
  gtag('event', 'conversion', {
    'send_to': '[1]'
  });
</script>

Drag options to blanks, or click blank then click option'

AFB-123456789

BUA-123456789-1

CG-1234567890

DAW-123456789/abcde12345

Attempts:

3 left

💡 Hint

Common Mistakes

Using Google Analytics IDs instead of Google Ads conversion IDs.

Omitting the conversion label after the slash.

The 'send_to' parameter requires the Google Ads conversion ID and label, formatted like 'AW-XXXXXXXXX/label'.

4fill in blank

hard

Fill both blanks to create a conversion tracking URL with parameters for source and medium.

Digital Marketing

https://example.com/thankyou?utm_source=[1]&utm_medium=[2]

Drag options to blanks, or click blank then click option'

Anewsletter

Bemail

Csocial

Dcpc

Attempts:

3 left

💡 Hint

Common Mistakes

Mixing up source and medium values.

Using generic terms that don't specify the traffic origin.

The 'utm_source' parameter identifies the source like 'newsletter', and 'utm_medium' identifies the medium like 'email'.

5fill in blank

hard

Fill all three blanks to complete the JavaScript object for conversion tracking with event name, value, and currency.

Digital Marketing

var conversionData = {
  event: '[1]',
  value: [2],
  currency: '[3]'
};

Drag options to blanks, or click blank then click option'

Apurchase

B100

CUSD

Dclick

Attempts:

3 left

💡 Hint

Common Mistakes

Using 'click' instead of 'purchase' for the event.

Putting the value in quotes making it a string instead of a number.

Using incorrect currency codes.

The event name should be 'purchase' to indicate a conversion, the value is the amount spent, and the currency is 'USD' for US dollars.