Budget allocation across platforms in Digital Marketing - Mini Project: Build & Apply

Budget allocation across platforms

📖 Scenario: You are managing a marketing campaign and need to allocate your budget across different advertising platforms.

🎯 Goal: Create a simple budget allocation plan showing how much money is assigned to each platform.

📋 What You'll Learn

Create a dictionary with platform names and their allocated budgets

Add a total budget variable

Calculate the percentage of total budget allocated to each platform

Add a final summary showing total budget and allocations

💡 Why This Matters

🌍 Real World

Marketing managers often need to allocate budgets across multiple platforms to optimize campaign performance.

💼 Career

Understanding budget allocation helps in planning, reporting, and optimizing marketing spend effectively.

1

Create the initial budget dictionary

Create a dictionary called platform_budgets with these exact entries: 'Facebook': 3000, 'Google': 5000, 'Instagram': 2000

Digital Marketing

# Create the dictionary platform_budgets with the specified values
# Your code here

Need a hint?

Use curly braces to create a dictionary with keys as platform names and values as budget amounts.

2

Add total budget variable

Create a variable called total_budget and set it to 10000

Digital Marketing

platform_budgets = {'Facebook': 3000, 'Google': 5000, 'Instagram': 2000}
# Create total_budget variable and set it to 10000
# Your code here

Need a hint?

Just assign the number 10000 to the variable total_budget.

3

Calculate percentage allocation per platform

Create a new dictionary called percentage_allocation that uses a for loop with variables platform and budget to iterate over platform_budgets.items(). Calculate the percentage of total budget for each platform as (budget / total_budget) * 100 and store it in percentage_allocation with the platform as the key.

Digital Marketing

platform_budgets = {'Facebook': 3000, 'Google': 5000, 'Instagram': 2000}
total_budget = 10000
# Create percentage_allocation dictionary using a for loop
# Your code here

Need a hint?

Use a for loop to go through each platform and calculate its budget percentage.

4

Add final summary dictionary

Create a dictionary called budget_summary with two keys: 'total_budget' set to the variable total_budget, and 'allocations' set to the dictionary percentage_allocation.

Digital Marketing

platform_budgets = {'Facebook': 3000, 'Google': 5000, 'Instagram': 2000}
total_budget = 10000
percentage_allocation = {}
for platform, budget in platform_budgets.items():
    percentage_allocation[platform] = (budget / total_budget) * 100
# Create budget_summary dictionary with total_budget and allocations
# Your code here

Need a hint?

Create a dictionary that holds the total budget and the percentage allocations.