Complete the sentence to define last-click attribution.
Last-click attribution gives 100% credit to the [1] touchpoint before conversion.
Last-click attribution assigns all credit to the final interaction before the sale or conversion.
Complete the sentence to describe multi-touch attribution.
Multi-touch attribution distributes credit across [1] touchpoints in the customer journey.
Multi-touch attribution assigns credit to multiple interactions, not just one.
Fix the error in the sentence about last-click attribution.
Last-click attribution gives credit to the [1] touchpoint, ignoring all others.Last-click attribution credits only the last touchpoint before conversion, ignoring earlier ones.
Fill both blanks to describe a multi-touch attribution model.
In multi-touch attribution, credit is [1] among touchpoints and can be [2] based on their importance.
Multi-touch attribution shares credit among touchpoints and often weights them based on their role.
Fill all three blanks to complete the explanation of attribution models.
The [1] model credits only the [2] touchpoint, while the [3] model assigns credit to multiple interactions.
Last-click credits the last touchpoint, first-click credits the first, and multi-touch credits multiple interactions.