A/B testing landing pages in Digital Marketing - Interactive Code Practice

Practice - 5 Tasks

1fill in blank

easy

Complete the sentence to explain what A/B testing is.

Digital Marketing

A/B testing is a method where you compare [1] versions of a landing page to see which performs better.

Drag options to blanks, or click blank then click option'

Aten

Bfive

Ctwo

Done

Attempts:

3 left

💡 Hint

Common Mistakes

Choosing a number other than two, like five or ten.

A/B testing compares two versions to find out which one works better.

2fill in blank

medium

Complete the sentence to identify what is tested in A/B testing.

Digital Marketing

In A/B testing, you change one [1] at a time to see its effect on user behavior.

Drag options to blanks, or click blank then click option'

Aelement

Bwebsite

Cuser

Ddevice

Attempts:

3 left

💡 Hint

Common Mistakes

Choosing 'website' or 'user' which are too broad.

Only one element, like a button or headline, is changed at a time to measure its impact.

3fill in blank

hard

Fix the error in the statement about A/B testing results.

Digital Marketing

The version with the higher [1] rate is usually considered the better option.

Drag options to blanks, or click blank then click option'

Aexit

Bbounce

Cloading

Dconversion

Attempts:

3 left

💡 Hint

Common Mistakes

Choosing bounce rate which is better when lower.

The conversion rate shows how many users complete the desired action, so higher is better.

4fill in blank

hard

Fill both blanks to describe a key step in A/B testing.

Digital Marketing

You should [1] the test for a [2] period to get reliable results.

Drag options to blanks, or click blank then click option'

Arun

Bstop

Clong

Dshort

Attempts:

3 left

💡 Hint

Common Mistakes

Choosing 'stop' or 'short' which can lead to unreliable data.

Running the test for a long period helps collect enough data for accurate conclusions.

5fill in blank

hard

Fill all three blanks to complete the A/B testing process description.

Digital Marketing

First, create [1] versions of your landing page. Then, [2] traffic evenly between them. Finally, [3] the results to decide the winner.

Drag options to blanks, or click blank then click option'

Atwo

Bsplit

Canalyze

Dignore

Attempts:

3 left

💡 Hint

Common Mistakes

Choosing 'ignore' instead of 'analyze' for the last step.

You create two versions, split traffic evenly, and analyze results to find the better page.