Introduction
When you want your website or app to have a friendly web address and a secure connection, you use custom domains and SSL. This lets visitors see your own web address and keeps their data safe with encryption.
When you want your app to be reachable at your own web address like www.myapp.com instead of a generic cloud address.
When you want to protect your users' data by encrypting the connection with HTTPS.
When you want to build trust with visitors by showing a secure padlock in their browser.
When you need to comply with security standards that require encrypted connections.
When you want to manage your domain names and certificates easily within Azure.