Writing marketing copy with AI in AI for Everyone - Mini Project: Build & Apply

Writing marketing copy with AI

📖 Scenario: You work in a marketing team that wants to use AI tools to help write catchy marketing copy for new products. Your goal is to understand how to set up the data, configure the style, generate the copy, and finalize it for publishing.

🎯 Goal: Build a simple step-by-step process to create marketing copy using AI concepts, starting from product data, setting style preferences, generating the copy, and completing it with a call to action.

📋 What You'll Learn

Create a data structure with product details

Add a style configuration variable

Generate marketing copy using the product data and style

Add a final call to action to complete the copy

💡 Why This Matters

🌍 Real World

Marketing teams often use AI tools to quickly create engaging product descriptions and advertisements that attract customers.

💼 Career

Understanding how to structure data and generate text with AI concepts is valuable for marketing professionals, content creators, and anyone working with AI-assisted writing tools.

1

DATA SETUP: Create product data

Create a dictionary called product with these exact entries: 'name': 'EcoBottle', 'feature': 'made from recycled materials', and 'benefit': 'helps reduce plastic waste'.

AI for Everyone

# Create the product dictionary with name, feature, and benefit
# Your code here

Need a hint?

Use a dictionary with keys 'name', 'feature', and 'benefit' and assign the exact string values.

2

CONFIGURATION: Set style preference

Create a variable called style and set it to the string 'friendly' to define the tone of the marketing copy.

AI for Everyone

product = {
    'name': 'EcoBottle',
    'feature': 'made from recycled materials',
    'benefit': 'helps reduce plastic waste'
}
# Set the style variable to 'friendly'
# Your code here

Need a hint?

Assign the string 'friendly' to the variable named style.

3

CORE LOGIC: Generate marketing copy

Create a variable called copy that uses an f-string to combine the product's name, feature, and benefit into a friendly marketing sentence. Use the style variable to include the phrase 'Our friendly' at the start.

AI for Everyone

product = {
    'name': 'EcoBottle',
    'feature': 'made from recycled materials',
    'benefit': 'helps reduce plastic waste'
}

style = 'friendly'
# Create the marketing copy using an f-string
# Your code here

Need a hint?

Use an f-string starting with 'Our {style}' and include product details inside curly braces.

4

COMPLETION: Add call to action

Create a variable called final_copy that adds the sentence 'Buy now and make a difference!' to the end of the copy variable, separated by a space.

AI for Everyone

product = {
    'name': 'EcoBottle',
    'feature': 'made from recycled materials',
    'benefit': 'helps reduce plastic waste'
}

style = 'friendly'

copy = f"Our {style} {product['name']} is {product['feature']} and {product['benefit']}."
# Add the call to action to complete the final copy
# Your code here

Need a hint?

Concatenate the call to action string to the existing copy with a space.