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Which Amazon Leadership Principle does this sentence primarily demonstrate? "I proposed a bold new strategy that expanded our market reach by 30% within a year, despite initial skepticism."

medium🏆 Leadership Principle Q13 of Q15
Amazon Leadership Principles - Think Big
Which Amazon Leadership Principle does this sentence primarily demonstrate? "I proposed a bold new strategy that expanded our market reach by 30% within a year, despite initial skepticism."
ABias for Action
BCustomer Obsession
CThink Big
DInvent and Simplify
Step-by-Step Solution
Solution:
  1. Step 1: Identify the focus -- proposing bold strategy and expanding market reach -> Think Big
  2. Step 2: Bias for Action focuses on speed, not scale or vision.
  3. Step 3: Customer Obsession focuses on customer needs, not market expansion per se.
  4. Step 4: Invent and Simplify relates to innovation, but the emphasis here is on scale and vision.
Quick Trick: Bold strategy + big impact = Think Big
Trap Explanation:
PITFALL
  • Bias for Action seems plausible due to results but misses the visionary scale.
Concept tested:
CONCEPT
  • Think Big LP signal mapping
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