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Which of the following is the correct way to check content decay using Google Analytics?

easy📝 Factual Q3 of 15
SEO Fundamentals - SEO Analytics
Which of the following is the correct way to check content decay using Google Analytics?
AReview the bounce rate for the homepage only
BCheck the number of page views in the last hour
CLook at the average session duration for all pages
DCompare organic traffic for a page over the last 6 months
Step-by-Step Solution
Solution:
  1. Step 1: Understand time comparison for decay

    Content decay is identified by comparing traffic over a longer period, such as 6 months, to see trends.
  2. Step 2: Evaluate other options

    Short-term data or unrelated metrics like bounce rate on homepage do not reveal content decay on specific pages.
  3. Final Answer:

    Compare organic traffic for a page over the last 6 months -> Option D
  4. Quick Check:

    Long-term traffic comparison = decay check [OK]
Quick Trick: Use long-term traffic trends to detect decay [OK]
Common Mistakes:
  • Using short time frames
  • Checking irrelevant pages
  • Focusing on bounce rate only

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