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You want to compare organic traffic performance between desktop and mobile users in Google Analytics. Which approach is best?

hard📝 Application Q8 of 15
SEO Fundamentals - SEO Analytics
You want to compare organic traffic performance between desktop and mobile users in Google Analytics. Which approach is best?
AFilter by Device Category only
BCreate a segment for organic traffic and use Device Category as a secondary dimension
CUse Bounce Rate metric alone
DAnalyze Page Titles for device differences
Step-by-Step Solution
Solution:
  1. Step 1: Define organic traffic segment

    Segmenting by medium='organic' isolates SEO traffic.
  2. Step 2: Add Device Category as secondary dimension

    This allows comparison between desktop and mobile users within organic traffic.
  3. Final Answer:

    Create a segment for organic traffic and use Device Category as a secondary dimension -> Option B
  4. Quick Check:

    Segment + device dimension compares organic desktop vs mobile [OK]
Quick Trick: Segment organic traffic, then add device dimension [OK]
Common Mistakes:
  • Filtering only by device misses traffic source
  • Using bounce rate alone is insufficient
  • Analyzing page titles doesn't show device info

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