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What does click-through rate (CTR) measure in SEO?

easy📝 Conceptual Q1 of 15
SEO Fundamentals - SEO Analytics
What does click-through rate (CTR) measure in SEO?
AThe speed at which a webpage loads
BThe total number of visitors to a website
CThe number of backlinks a website has
DThe percentage of users who click on a link after seeing it
Step-by-Step Solution
Solution:

  1. Step 1: Understand CTR definition

    CTR is the ratio of clicks to impressions, showing how many users clicked a link after seeing it.

  2. Step 2: Compare options to definition

    Only The percentage of users who click on a link after seeing it correctly describes CTR as a percentage of users clicking after seeing a link.

  3. Final Answer:

    The percentage of users who click on a link after seeing it -> Option D

  4. Quick Check:

    CTR = Percentage of clicks after impressions [OK]
Quick Trick: CTR = clicks divided by impressions, shown as a percentage [OK]
Common Mistakes:
  • Confusing CTR with total visitors
  • Thinking CTR measures page speed
  • Mixing CTR with backlinks count

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