You have a website with pages for 'Men Shoes', 'Women Shoes', and 'Kids Shoes'. How should you map the keyword 'shoes' to improve SEO without causing keyword cannibalization?

hard📝 Application Q15 of 15

SEO Fundamentals - Keyword Research

AMap 'shoes' only to the Home page that links to all shoe categories

BMap 'shoes' to all three shoe category pages equally

CAvoid using the keyword 'shoes' anywhere to prevent confusion

DMap 'shoes' only to the 'Men Shoes' page

Step-by-Step Solution

Solution:

Step 1: Analyze keyword scope
The keyword 'shoes' is broad and covers all categories, so it fits best on a general page like Home.
Step 2: Prevent keyword cannibalization
Mapping 'shoes' only to the Home page avoids multiple pages competing for the same keyword.
Step 3: Assign specific keywords to category pages
Use 'men shoes', 'women shoes', and 'kids shoes' for their respective pages.
Final Answer:
Map 'shoes' only to the Home page that links to all shoe categories -> Option A
Quick Check:
Broad keyword on general page, specifics on category pages = A [OK]

Quick Trick: Assign broad keywords to general pages only [OK]

Common Mistakes:

Mapping broad keywords to multiple pages
Avoiding important keywords
Assigning broad keywords to one category only

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You have a website with pages for 'Men Shoes', 'Women Shoes', and 'Kids Shoes'. How should you map the keyword 'shoes' to improve SEO without causing keyword cannibalization?

Step 1: Analyze keyword scope

Step 2: Prevent keyword cannibalization

Step 3: Assign specific keywords to category pages

Final Answer:

Quick Check:

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