Bird
0
0

A small online bookstore wants to increase sales by choosing keywords. Which strategy best uses head terms and long-tail keywords together?

hard📝 Application Q15 of 15
SEO Fundamentals - Keyword Research
A small online bookstore wants to increase sales by choosing keywords. Which strategy best uses head terms and long-tail keywords together?
AUse only long-tail keywords like "rare signed first edition books" on homepage.
BUse only head terms like "books" everywhere to attract maximum visitors.
CAvoid keywords and rely on social media only.
DUse head terms like "books" for homepage and long-tail keywords like "children's mystery books under $10" for product pages.
Step-by-Step Solution
Solution:
  1. Step 1: Understand the role of head terms on broad pages

    Head terms like "books" attract general visitors to main pages.
  2. Step 2: Understand the role of long-tail keywords on specific pages

    Long-tail keywords target niche buyers on detailed product pages.
  3. Step 3: Combine both for effective SEO strategy

    Using head terms broadly and long-tail keywords specifically balances traffic and relevance.
  4. Final Answer:

    Use head terms like "books" for homepage and long-tail keywords like "children's mystery books under $10" for product pages. -> Option D
  5. Quick Check:

    Combine broad and specific keywords for best results [OK]
Quick Trick: Use head terms broadly, long-tail specifically [OK]
Common Mistakes:
  • Using only one keyword type everywhere
  • Ignoring keyword relevance per page
  • Skipping keyword strategy altogether

Want More Practice?

15+ quiz questions · All difficulty levels · Free

Free Signup - Practice All Questions
More SEO Fundamentals Quizzes