SEO Fundamentals - Keyword Research
A small online bookstore wants to increase sales by choosing keywords. Which strategy best uses head terms and long-tail keywords together?
A small online bookstore wants to increase sales by choosing keywords. Which strategy best uses head terms and long-tail keywords together?
hard📝 Application Q15 of 15
Step-by-Step Solution
Solution:
Step 1: Understand the role of head terms on broad pages
Head terms like "books" attract general visitors to main pages.Step 2: Understand the role of long-tail keywords on specific pages
Long-tail keywords target niche buyers on detailed product pages.Step 3: Combine both for effective SEO strategy
Using head terms broadly and long-tail keywords specifically balances traffic and relevance.Final Answer:
Use head terms like "books" for homepage and long-tail keywords like "children's mystery books under $10" for product pages. -> Option DQuick Check:
Combine broad and specific keywords for best results [OK]
Quick Trick: Use head terms broadly, long-tail specifically [OK]
Common Mistakes:
- Using only one keyword type everywhere
- Ignoring keyword relevance per page
- Skipping keyword strategy altogether
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